Strategic priorities

We are the global leader in Lean AI supply chains. Through a combination of industry-leading technology, operational excellence, and human expertise we provide exceptional service to our customers and contract carriers at scale, regardless of market cycle.
 
Lean AI is our proprietary, disciplined approach that combines custom-built AI, our logisticians, and a Lean operating model to improve execution, reduce waste, and deliver consistent outcomes across market cycles.
 
Our Lean operation model has been instrumental in our growth since January 2024. This model shifted our culture from problem admiration to action-oriented problem-solving, empowering our teams to execute at higher, more consistent levels sustainably. Lean is the engine & AI is the accelerator.
 
 

Grow market share

  • Leverage robust capabilities and value-added services (drop trailer, cross-border, short haul, etc.) to ignite growth in key verticals and expand TAM

  • Recapture SMB market share with proven playbooks and customer-facing investments

  • Leverage unrivaled scale, including our data, context, and information advantage, to deliver best-in-class tailored solutions 

  • Apply our unified “One Robinson” go-to-market strategy for a simplified customer experience

 
 

Optimize gross margins

  • Monitor metrics and respond quickly to market changes with innovative technology backed by the largest data set in the industry

  • Leverage proprietary AI, machine learning, and revenue management practices to respond quickly and surgically to dynamic market conditions

  • Increase adoption of digital brokerage and leverage dynamic costing capabilities to improve cost discovery and expand our cost of hire advantage

  • Utilize expert “human in the loop” oversight to refine algorithms

 
 

Expand operating leverage & margin

  • Automate quote-to-cash lifecycle for seamless order execution

  • Enhance customer response times with AI

  • Adopt lean operations, digital tools, and AI for faster execution and improved productivity